« Notice | Main | Why Is So Much Product Information False or Incomplete, Yet Not Misleading?--Posner »

11/06/2007

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c031153ef0133efd210fd970b

Listed below are links to weblogs that reference Advertising and Product Information-Becker:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

neilehat

In my opinion, the "Airline Industry" is one of the classic examples of the failure of "deregulation, free trade, and free markets" ideology group. What does one expect when you put control into the hands of the likes of MBA's, Bean counters and Marketing Moguls? Truth and fact takes a backseat to Maraketing and Ad campaigns now required to keep customers engaged and share holder value intact.

Have we reached a point where through deregulation, where it was once said, "At least Mussolini made the trains run time".

fred

Many years ago, Shell Oil ran a television ad showing the "extra miles" advantage of its gasoline, containing "platformate", over gasoline without platformate. As far as it went, the ad was accurate, however, it failed to mention that all brands of gasoline contain platformate. Naturally, there would not have been an ad if Shell had decided to mention that fact.

Chuck Toombs

Consider This. I was born and raised in Chicago, and attended the GSB, I have lived in Portland OR for 20 years. In that time I have seen the advance of Southwest Airlines on the Chicago Market, and today I will never fly into O'Hare for any reason because the delays and inherent problems associated with the ariport. Southwest, on the other hand has a dominant position at Midway, and flights are much more reliable. The reason the conventional airlines that fly into O'Hare do not advertise flight times is because they would have to advertise the same problem, which is O'Hare, and continue to loos market share to Southwest out of Midway.

David

I did not see it on the site yet, but congratulations to Professor Becker for the Presidential Medal of Freedom.

neilehat

Chuck, Southwest is more reliable as long as they can keep their planes on the runway and out of the streets of Chicago. Is that a "Moo" I'm hearing from the back of the SW cattle car?

As for O'hare, that airport has been in need of expansion for forty years and the FAA knows it. Maybe they will build a new one down in Peotone, if they can get the farmers off the land. Or maybe one over in Gary or perhaps Milwaukee. Perhaps old man Daly had it right. We need to build that airport in the Lake.

ben

Yes, congratulations on your award.

blake

it seems to me one aspect in which persuasive advertising might be viewed as more rationally persuasive, is that in order to afford the high price of mass market saturation advertising, the advertiser has to have money coming in from somewhere. Presumably this money either comes from investors or customers who were convinced by other means that the product had value.

DanC

The advertising the airlines do does tell a story. Clearly their research indicates that price and availability are the two biggest considerations for consumers. Followed by comfort on the plane and amenities. Next would be lost luggage.

I would assume that consumers view flight delays as a function of the entire system i.e. all airlines tend to suffer as part of the system rather then failings of the individual airline. This may not be true but attacking others for things that consumers think is beyond the airlines control could backfire.

Lastly, airlines may not want to educate consumers, or increase the demand for on time flights, because competing on the basis of being on time may be more expensive (and harder to accomplish in all markets) then competing on other factors.

Jack

Dan sez: "Lastly, airlines may not want to educate consumers,"

.... Ha! no truer words can be said!! I guess we've all become used to a change in reservations being anywhere from fifty bucks to "sorry that fare is no longer available" in which case what has been paid already becomes nearly worthless. Or that a one way costs the same as a round trip and there are time limits on how long one could be away on a round trip and, tickets unused expiring on fairly short fuses and so on............. but can you imagine typical restaurants, trains or anyone else getting away with the biz practices of airlines?

I see the "logic" of having advanced fares for leisure travellers and hooking business guys with higher prices on shorter notice, but it would also seem to make sense to fill the remaining seats at advanced prices on a stand-by basis; ie getting something for the empty seat is better than flying it empty.

Jim

It would be a frustrating world if every business engaged in such practices. Airline companies are unique in the sense that they utilize a freakish level of operating leverage (i.e., large fixed costs relative to variable costs), which is probably what results in such practices. Trains are less hectic, being somewhat of an outdated form of human transportation. I agree with Dan when he says that "consumers view flight delays as a function of the entire system" and that "competing on the basis of being on time may be more expensive." Even if some companies are able to curb delays better than others, the uncontrollable elements of flight delays cannot be ignored.

Jack

Comments about flight delays and hassles at the airport, along with the soaring fuel prices reminds us that we are FAR behind Europe and many others in developing light rail.

For trips of 500 miles even a 100 mph train would be competitive with air and offer continuous wireless access for phone and internet, a nice meal could be ordered etc.

Even for longer trips an over night sleeper with individual TV and a shower before stepping off in the city a short cab ride from a meeting may be better than getting up 4 hours early for a two hour flight that leaves the traveller outside the target city.

Fuel would be negligible and likely paid for just by light freight such as Fed Ex 2nd day delivery etc.

Anonymous

thanksss
ÿ¥ÿßÿ™ ŸÖÿµÿ±
--
دردشة مصرية

Anonymous

B8dE4q

Anonymous

thanks for your
ÿ¥ÿßÿ™

دردشه

Anonymous

Very interesting site. Hope it will always be alive!

Anonymous

Excellent site. It was pleasant to me.

Anonymous

It is the coolest site, keep so!

Anonymous

I bookmarked this link. Thank you for good job!

Anonymous

If you have to do it, you might as well do it right.

Anonymous

I want to say - thank you for this!

Anonymous

Incredible site!

Anonymous

thanks to tell me that,i think thats so usefully----
tiffanys
links of london

Anonymous

a great post,thanks for shareing-----
ed hardy
tiffany uk

Anonymous

دردشة برق


دردشة الخليج

Anonymous

Excellent site. It was pleasant to me.

The comments to this entry are closed.

Become a Fan

May 2014

Sun Mon Tue Wed Thu Fri Sat
        1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31